Valentino представляет новый аромат Voce Viva Intensa

ДН
Дария Ногаева-Алишкевич
26 января 2022

Задуманный как призыв рассказать о ваших индивидуальных особенностях, аромат Voce Viva прославляет силу голоса, способного вдохновлять

Valentino представляет новый аромат Voce Viva Intensa – фланкер оригинального Voce Viva, но более свежий, волнующий, наполняющий оптимизмом и уверенностью. Для создания новой версии бренд обратился к парфюмерам Онорин Блан и Амандине Клерк-Мари. И новинка получилась невероятно интригующей.

Открывают ансамбль свежие цитрусовые ноты, изящно дополненные аккордом груши, придающем цитрусам нотку пикантности. Искрящаяся эссенция бергамота, выращенного на жарком юге, в Калабрии, в сочетании с терпкой эссенцией итальянского мандарина мгновенно пробуждает все чувства. Нота сердца – жасмин самбак, добавленный в культовый букет белых цветов. Аккорд золотой гардении дополняет его фруктово-пряными нотами. Неожиданный аккорд кристального мха усилен техасским кедром. Мягкая маслянистость абсолю мадагаскарской ванили обволакивает нежными чувственными нотами. Теплый и насыщенный шлейф усиливает силу и решимость владельца аромата.

Флакон Voce Viva Intensa переосмысливает главные ценности Дома — цвет, стиль и высокую моду — и украшен знаковыми деталями Rockstud. Подсвеченная содержимым буква V в дизайне флакона вдохновлена силуэтами платьев Valentino Haute Couture. А его цвет напоминает о мягких изысканных оттенках закатного неба в Риме. Для колпачка и упаковки Voce Viva Intensa Пьерпаоло Пиччоли предложил новую интерпретацию символичного красного цвета Дома моды. Это более насыщенный, яркий и чувственный пурпурно-красный оттенок.

Представить новый аромат доверили икона стиля для миллионов людей во всем мире Леди Гаге. Отойдя от своих эпатажных нарядов и придя к яркой классике, певица продолжает призывать своими словами и действиями найти свое призвание, свою страсть, осуществить свои мечты и, в конечном счете, реализовать себя. В рекламной кампании Voce Viva Intensa Леди Гага предстает еще более решительной, чем когда-либо прежде. Начинающая художница Ариэль Бобб Уиллис запечатлела звезду в ярко-красном платье от кутюр, созданном Пьерпаоло Пиччоли. Открытые плечи платья демонстрируют татуировки певицы, которые лишь подчеркивают ее чувственность. Освещаемая лучом солнца в виде буквы V , она призывает каждого слушать свое сердце и идти навстречу своим мечтам.

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